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Mirabella, Miami Beach
Year
2024
Category
Hospitality / F&B
Positioning / Strategy
Brand Naming
Identity Design
Creative Direction
Menu & Materials Design
Image Development
Web Site Design
Advertising / Marketing
As the central dining experience for the historic Fontainbleau hotel in Miami Beach, Mirabella offers coastal Italian cuisines from Michelin-starred chef Michael White. As a completely new F&B concept, this brand was developed from scratch starting with naming through the creation of all identity menu design and on-sight branded materials.
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