Mascioni Linens, Italy

Positioning / Strategy

Campaign Creative

Creative Direction 

Image Development 

Web Site Design

Advertising / Marketing

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Exemplifying the fine art of Italian linens, Mascioni is a heritage luxury brand (founded in 1957) based in northern Italy.  Helping to translate their brand essence and exceptional quality for the US market was a critical component of this branding effort.  The US launch campaign and creative direction was influenced by the still life paintings of old world European masters.